Impactful Intuition

Make the next product move count.

Impactful intuition for high-stakes product decisions. Combining executive strategic insight with operational precision to clear ambiguity and drive growth.

01

Flexible ways to work together

01.01

Leadership Gap

Interim product leadership during critical transitions or organizational restructuring.

01.02

AI Pivot

Integrating LLMs and machine learning into existing workflows without disrupting core value.

01.03

Scaling Friction

Processes breaking under weight. Transitioning from founder-led product to systemic delivery.

01.04

Stalled Velocity

Engineering is shipping, but outcomes are flat. Realigning strategy with execution.

01.05

Market Expansion

Entering adjacent markets requiring net-new product theses and operational readiness.

01.06

M&A Integration

Rationalizing overlapping product portfolios post-acquisition to maximize combined value.

03

Proof Ledger

Concrete outcomes delivered for organizations facing complex transitional phases.

Shopify Platform strategy · APIs & ecosystems · 0→1 product development +22% Conversion
Sabre AI/ML commercialization · API platform strategy · P&L ownership · API Monetization 14mo Delivery
The Container Store Digital transformation · Product operating model · AI experimentation $12M ARR Lift
Dispatch AI-enabled logistics · Platform strategy · Enterprise scale enablement · Strategic GTM Reposition Series B Secured
04

Work in Action

Phase 1

Audit & Align

Deep dive into current state, constraints, and implicit goals to establish a baseline truth.

Phase 2

Thesis Design

Formulating a strong, defensible product direction backed by data and market realities.

Phase 3

Operationalize

Translating strategy into roadmaps, workflows, and resource allocation models.

Phase 4

Execute & Enable

Driving initial velocity and transitioning capabilities to the go-forward team.

05

Strategic Leader

Joyce Schofield

15+ years building and scaling product organizations. Former VP of Product at global enterprise tech firms, now dedicated to providing executive-level product strategy to ambitious founders and leadership teams.

Specializes in navigating the friction points between technical possibility, business viability, and human adoption.

15+Years Exp.
40+Products Launched
$2B+Value Created

What needs to move?

Not sure which fits? We’ll figure it out together. Let’s discuss the product impact you want to unlock.

Book a discovery call →
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